WISE

Cara Felleman

Cara Felleman is Director of Sales, Sales Developement and Inside Sales at Resy. Resy builds operations software for the modern restaurant, using technology to redefine hospitality. Previously, she was the strategic account executive at Bitly.

a personalized approach

Know Who You’re Speaking To: Providing Value Through a Personalized Approach

It’s critical to provide value to prospects during the sales process. But the definition of value varies considerably from person to person, even within the same vertical and demographic. Generally, value is contingent on their pain points. Identifying what the biggest pain points are for the prospects and how you can solve them is exactly …

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