Cassie Young

Cassie is the Chief Commercial Officer at Sailthru. Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Previously she was the VP, Head of Marketing & Analytics for New Business at Gerson Lehrman Group.


Leadership is So Much More than People Management

In the business world, it’s common to conflate leadership with people management, but they are two very different things. While people management is a great path for some individuals when the time is right, it is not the only way to showcase leadership, and it’s certainly not for everyone. I recall an article I read …

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