WISE Toronto - Journey in Sales

TUES. dec 10, 6PM

FRESHBOOKS 1655 Dupont St #250, Toronto, ON


Fabiola Torres   

Fabiola is the Manager of Customer Success at FreshBooks. FreshBooks is an accounting software that makes running your small business easy, fast and secure. Fabiola has been with FreshBooks for over 8 years and began on its first ever sales team. She was responsible for managing the accountant sales channel in the past, and is now growing and continuing to develop the Customer Success team.

Alli Rizacos  

Alli is currently a sales leader at Salesforce and has spent the last 4 years in leadership. Her experience working at tech start-ups prior to Salesforce has equipped her to lead a team of Account Executives who help small businesses grow and scale quickly. She is a trained Professional Life Coach and is certified in Positive Psychology. Her mission is to drive more women into sales careers by helping women understand that they can have a fulfilling and immensely successful career in sales where they can truly thrive.

Tiffany Heimpel   

Tiffany has spent her career vacillating between public and private ad, media and tech companies. As a dual citizen, her expertise lies in straddling and optimizing for the challenges and wins that lie along the US/Canadian border.

She spent her early career in Advertising, jumped over to NBC Universal where she honed her sales skills with Walmart and Amazon. At NBC she started a finance blog, became an influencer (before influencers were it) and learned the creative side of positioning/partnering and selling. When she was approached to open the Canadian office of a US Influencer Marketing company, IZEA Canada, Tiffany built the GTM, client base, set up Payroll, HR, Benefits, hired a team and grew the business to 30% of US revenue.
Daniella Bellaire  

Daniella is currently a Sales Leader in Retail at Shopify. Throughout her career, she has worked on go-to-market strategies, predictable hiring formulas, onboarding programs, repeatable sales processes, a sales-led demand generation engine at scale and formed teams from scratch. She has also been part of multiple venture capital seed rounds, and a Series A raise as Head of Sales in her previous role.

Prior to Shopify, she spent over 10 years in roles across sales, recruitment, customer success, and talent development at companies like 7shifts, Randstad, TD Bank, and Softchoice.

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Please note: 

Audio transcripts, videos and photos will be taken at the event. As an attendee or panelist, you acknowledge that recordings, videos and photos will be taken and that such recordings, videos and photos may be used for promotional or marketing purposes, including on our website and social media channels. If you do not consent to your photo, audio recording or video being taken, please notify us prior to the event.

This event is for guests ages 19+. Please bring your ID and ticket to the event.

No agency recruiters as per sponsors’ request. Your ticket will be refunded.

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6:00 – 6:30


Drinks and Snacks

6:30 – 7:30

Panel Discussion


– Fabiola Torres, Manager of Customer Success @ FreshBooks

– Alli Rizacos, Sales Leader @ Salesforce

– Tiffany Heimpel, Sales Manager, Marketing Solutions @ LinkedIn

– Daniella Bellaire, Sales Leader in Retail @ Shopify

7:30 – 8:00



8:00 – 8:30


Drinks and Snacks

Where and when

Freshbooks, 1655 Dupont St #250, Toronto, ON

Tuesday, December 10 at 6:00pm

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