Adding Value from Cold Call to Contract - Boston

WISE is a digital platform dedicated to developing the next generation of female sales leaders. Our mission is to combine the best of online and offline career resources to connect members, share knowledge, and grow community.

Jillian Grassetti of LogMeln and Kayla Prunier of Lionbridge discuss effective strategies for every step of your sales cycle.

Watch our full discussion, or scroll down to watch the individual question segments.

If you enjoyed the content here, please help us share!

Get updates from WISE.

Individual Question Segments

1. Defining value for your prospective customers

2. Adding value from the first touch

3. How to understand what's important to your prospect and turn them into a champion

4. Re-engaging cold prospects

5. Navigating when your solution isn't the right fit for a prospect

6. Asking your prospect personal career questions to understand them better

7. Asking for a referral

8. How to create urgency with a prospect

9. Balancing competing priorities

10. Getting in front of decision-makers through your champions

11. Determining when to let an opportunity go

12. Advice for handling rejection

See prior event videos for more insights