Adding Value from Cold Call to Contract - NYC

WISE is a digital platform dedicated to developing the next generation of female sales leaders. Our mission is to combine the best of online and offline career resources to connect members, share knowledge, and grow community.

Meg Hewitt of Salesforce, Caroline French of AdRoll, and Cara Felleman of Resy discuss tactical ways to add value throughout the entire deal process.

Watch our full discussion, or scroll down to watch the individual question segments.

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Individual Question Segments

1. Defining "value" in the sales process

2. Adding value when you have limited information

3. Effectively using limited time with a prospect

4. Tips for showing instead of telling in the sales process

5. Re-engaging cold prospects

6. Creating value for multiple different decision makers at the same company

7. Tactical methods for anti-selling

8. Tips and tricks for building champions in your deals

9. Creating an empowering environment for women in sales

10. Creating credibility for yourself as a seller

11. AE best practices for cold outreach to strategic accounts

12. Financially justifying a move to management from an IC role

See prior event videos for more insights