Unlocking Sales Potential: the AI powered approach

The adoption of Artificial intelligence (AI) in sales isn’t new but now is a great time to incorporate these tools into your process. 

In our panel discussion "Unlocking Sales Potential" our panelists Zoya Segelbacher (Uncapped),Jonathan Kvarfordt (GTM AI Academy), and Katie Capuzzo (WISE) discussed the current AI landscape and what to consider when choosing the best tool(s) that can help you achieve your sales goals.

Here are some key takeaways to guide you in your professional journey.

Start with one tool.

A benefit of using AI is that it can drive efficiency but choosing a tool can be overwhelming. When starting out, think about a problem you have or an area you spend a lot of time. If you were to speed up that process, would it impact your revenue production? Use the answer to zero in on the best tool for your workflow.

The better the input, the better the output.

Think about it like this, a less effective prompt is very broad (rain water) vs. an impactful prompt is specific (water cutter). Leave the general “best food near me” for google and get detailed with AI.

Tools to consider.

ChatGPT, Gemini and Claude are good foundational options that have solid free versions. Use cases: connecting the body of an email to the pitch, creating subject lines, and narrowing in on personas. Check out Fyxer to organize your inbox, and Crystal Knows to gather information on your buyers.

AI is a powerful tool which can significantly improve your workflow when used effectively. AI is here to stay, so investing time to learn a few tools now will increase efficiency in the long run.

Need some career advice? Ask our experts at advice@womeninsaleseverywhere.com. 

Want to learn more? You can stream the full event recording here.

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Thank you to all our WISE partners who made this event possible and our panelists for sharing their time and advice. 

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